The Riviera dei Fiori tourist guide is born
72 pages of information about the area in five languages
This afternoon, at the Sanremo Casino, the new tourist guide "Riviera dei Fiori" was presented, created by the homonymous Tourist Consortium in collaboration with Confcommercio, Confesercenti, and Confindustria, with the support of the municipalities of Ventimiglia, Bordighera, Sanremo, Taggia, Imperia, and Diano Marina.
The presentation was attended by representatives of the involved municipalities, as well as the regional councilor Gianni Berrino, the president of the Riviere di Liguria Chamber of Commerce Enrico Lupi, the regional president of Confesercenti Marco Benedetti, and the president of Federturismo Imperia Cristian Feliciotto.
Starting from the historical logo that characterizes the territory of the Ligurian Riviera, whose use was authorized by the Liguria Region, Confcommercio, Confesercenti, and Confindustria embarked on the creation of a tool to provide tourists with information about the places to visit and the experiences to have in our province.
Thus, the Riviera dei Fiori guide was born, curated by the Riviera dei Fiori Tourist Consortium with the support of Innovation Media. It consists of 72 pages of information about the region, written in five languages (Italian, French, English, German, and Russian). Thanks to the collaboration of the municipalities of Ventimiglia, Bordighera, Sanremo, Taggia, Imperia, and Diano Marina, it offers an overview of what the Riviera has to offer to those who want to experience it.
The presence of numerous maps with an engaging graphic design highlighting the must-visit attractions, descriptions of the places that represent the region with its cities and valleys, and accompanying illustrations providing a preview of a world worth discovering have all been compiled into a portable brochure. It serves as a guide for those who want to use it while being elegant enough for those who wish to take home a travel memento to share with family and friends.
Given the current special circumstances, each guide has been shrink-wrapped to ensure safe usage by our guests. With 30,000 copies printed, the brochure will be available at tourist information offices and accommodation facilities in the Riviera dei Fiori. It carries an important message about a unified destination that will highlight all the diverse aspects and create a highly valuable perception for those deciding on their ideal destination, not only for the summer season.
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